Display & Banner Advertising:
Find the perfect Ad Unit for your website
There are many Interactive Advertising Bureau (IAB) display-formats to choose from that can be adapted by your website. We will guide you through this process by explaining the benefits of each advertising format, including banners, so that you can make an informed decision.
Some types of display advertisements can be more eye-catching or suitable for your webpage, thus generating more money than other styles. There are three categories of formats available: standard, high impact and video.
Standard Ad Units
The most popular standard ad units are used as standalone or in conjunction with one another.
Mega Banner
Also known as the “Leaderboard”, this banner of 728×90 pixels is a simple but efficient ad unit. It can be placed on the top or bottom of a webpage.
Top Medium Rectangle
This ad unit of 300×250 pixels is also denoted as a “MPU”. It is both essential and efficient since it can be placed on the top or bottom of the webpage.
Half Page
This ad unit has 300×600 pixels and is called a “Double MPU”. It is very popular with premium advertisers due to its high impact but uniform size.
Skyscraper
One of the first digital ad units utilized consists of 120×600 pixels and is placed on the right-hand side of your content.
Bottom Medium Rectangle
This 300×250 pixel ad unit is part of the MPU family. It’s placed on the bottom right hand side of your webpage.
Billboard
This “widescreen” ad unit of 970×250 pixels is increasingly used by advertisers. It is placed at the top of your webpage.
High Impact Ad Units
High impact ad units are premium formats that can be placed in addition to standard units.
Skin
One of the most lucrative ad units ever, this popular skin format frames your website with a dazzling ad message.
Footer or Slide-In
Innovative, non-intrusive and easy to install. This innovative ad unit automatically places itself on the bottom of your screen without covering content.
Recommended Content
Situated conveniently below your content, this format links the ad to similar articles on other websites or advertiser pages.
Video Ad Units
Video-ads have grown to become the best digital profit generators and we will show you how to take advantage of them for your website.
In Text
In this format, the video-advertising content is not user-initiated and only starts when the format appears on the screen. It is strategically placed between paragraphs.